The State of CX Maturity: Advancing CX Maturity Is a Mission-critical Mandate
Businesses of all sizes need to prioritize customer experience (CX), but it can be hard to know where to focus your efforts as we navigate uncertainty in a post-pandemic world. To help businesses make good, data-driven decisions, Zendesk partnered with ESG Research to build a framework around CX maturity and CX success.
After interviewing CX leaders from all over the world, ESG identified four levels of CX maturity:
• Champions – Businesses with a boast-worthy, ...
Last Published: January 27, 2022 by Gavin