Build a Customer Churn Insights Application With CDP

Understanding which of your customers are most likely to churn or unsubscribe from your services is one of the most powerful applications of machine learning (ML) in the enterprise. Understanding why and providing guidance on actions to prevent churn is where machine learning excels. Churn prediction is among the more common enterprise ML applications and has well-understood development patterns. The application of interpretability in order to understand which factors have the biggest influence ... show more


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